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Levendary café memorandum

MEMORANDUM
TO: Mrs. Mia Foster, CEO Levendary Café

FROM: Consultant (your name)

DATE: 6th April, 2015

RE: Advice on your meetings regarding future of Levendary Café China

WORDS: 806 words

Statement of the problem: The major problems that the company is facing are the response and performance of the China market. The management of the Levendary Café has many issues, and skepticism on the ground of the issue generated out of the new CEO, new strategies, new market, and new reporting procedures. Another issue with the company was that there was poor understanding of the Chinese procedures and policies when planning the penetration strategy. The Levendary Café failed to adopt the GAAPs for accounting revenues collected and, as a result, the company did concur in higher expenses. Levendary Café failed to consider the organizational culture of Chinese businesses where the hierarchical structure is bottom-up rather than the top-down structure of American companies. The error is an indication of lack of communication between Chen and the CEO and also the refusal attitude of implementing any change. As a result of issues facing the company, Levendary Café should make the following decisions

Adopt policies that reinforce transparency
Communication plan
Marketing strategy development
Alternatives: some of the alternatives that can help to solve the problem include

Dismiss the company’s operations in China. It tends to be an appropriate option to consider because the financial statements indicate that the Levendary café is not performing better since it is not making any profits. It is a situation that is not likely to turn around any time soon. The poor management style by Chen as the Chinese operations CEO is not proving to be as profitable as expected. Thus, the organization must reconsider the option of dismissing its operation or make a joint venture so as to enter the Chinese market.
Consider the standardization strategy. Levendary Café should consider replacing the stores that fail to follow their standardization strategy and to make enough changes so as to attract the targeted customers by the American company since the start. The standardization strategy will provide consistency to the company’s brand and will focus on quality features instead of quantity. Additionally, the adoption of the standardization strategy will attract demand and may force the Chinese operations to incur lower net profits since they will be ignoring the advantage of alternative adaptation strategies.
Consider the mixed strategy alternative. Levendary Café can consider using the standardization strategy and also include some local dishes in their menus. They may also consider including different kinds of the menu as it will satisfy the different kinds of demands. Establishing a café that appeals to different tastes is important as it will help Levendary Café to start making profits rather than loss.
Decision: It is the highest time that Levendary Café should consider strategies that will help it make profits. The main costs that require controlling are marketing, labor, and maintenance; thus, there is a need for the American CEO and Chen to define and coordinate marketing strategies and also risk analysis. It will help in identifying the cost drivers. It is also necessary for the CEOs to redefine objectives, expectations, and responsibilities in a formal written agreement that will, include the features essentials to Levendary Café when they are expanding to other locations.

The appropriate action to take is adopting the mixed strategy that will keep standardized strategy to provide consistent brand image and also appeal to the local tastes through the modification of the menu. A standardized strategy such as the GAAPs will reconcile the accounting differences and also enforce transparency through the cafes practices. The criticism for adopting the missed strategy will be that the option will increase the operating and marketing expenses. However, it is necessary to know that, Chen will be able to establish his Chinese operation team that will include Chinese and American employees so as to make it easy to transfer knowledge.

Action: some of the action steps that Mia must take so as to turn the plan into a reality is through

Hiring an international financial analyst who will standardize the accounting procedures.
It is important to retain Chen rather than replacing him; thus, Mia should value his social connection and also his efforts and experience. Thus, Mia should consider training Chen in restaurant functionality so as to help improve his performance.
Mia should also develop long-term goals and strategies aimed at reviving the company in the Chinese market through making sure that Chen understands the importance of brand culture to the company. Foster should perform frequent observations and evaluations.
Mia and her team should take courses from the Chinese instructors so as to learn what drives the Chinese consumer. They should learn about the Chinese consumer preferences and behavior.
Carolyn Morgan is the author of this paper. A senior editor at MeldaResearch.Com in write my nursing research paper services. If you need a similar paper you can place your order from essay already written services.

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How You Can Find Good Abroad Education Consultants to Continue Study Abroad?

Education is one issue that’s price finance at any purpose of your life. the worth of an honest education is just too precious and you’ll ne’er regret for payment it slow and cash for education. Majority folks focuses a lot of at convalescing education and create our life a lot of solid and secure.

A lot of scholars square measure forced to travel to completely different places in search of higher education as most of the countries don’t seem to be having quality higher instructional establishments. the dearth of quality education in an exceedingly country forces the scholars to travel for abroad education and there square measure lots of states that offers higher education system in several branches. relying upon the varied instructional branches, students pick completely different countries for following their education.

A student invariably faces the problem of selecting the correct Abroad Education Consultants in Delhi for his or her education. this is often primarily owing to the rationale that there square measure an outsized range of states giving education areas and every of them has different properties and blessings. This makes utter confusion to the scholars and that they can realize it extremely onerous to pick the most effective country and university for his or her higher studies.

This is a part wherever Abroad Education Consultants in Gurgaon will create its mark and supply the scholars with ample facilitate and support in distinguishing the most effective place for education. A well acknowledged instructional authority will extremely seize the chance and are available up with serving to hands for the scholars. Being a acknowledged and reliable overseas education authority isn’t a straightforward task and it needs years of toil and dedication that helps in making a stigmatisation abroad education authority.

A student invariably faces the problem of selecting the correct country for his or her education. this is often primarily owing to the rationale that there square measure an outsized range of states giving education areas and every of them has different properties and blessings. This makes utter confusion to the scholars and that they can realize it extremely onerous to pick the most effective country and university for his or her higher studies.

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Why Does Entrepreneurship Seem to be Accessed via an MBA so Frequently

The development of jobs and economic growth are being driven by the dynamic force of entrepreneurship. A lot of people who want to be entrepreneurs think that getting an MBA is a necessary first step in becoming successful business owners. Why, therefore, is an MBA often seen as a first step towards entrepreneurship? Let’s investigate the causes of this impression and go into this fascinating issue.

Comprehensive Skill Development
The broad skill set that an MBA offer is one of the main reasons it’s seen as a route to entrepreneurship. Being an entrepreneur demands creativity, finance, marketing, operations, and strategic management skills. These vital abilities are taught in an MBA program, giving students the means to successfully traverse the challenging world of business.

Connections Possibilities
Establishing beneficial relationships is generally a prerequisite for successful enterprise. MBA programs provide a special setting for networking by uniting people from various professions and backgrounds. MBA programs may lead to collaborations, mentoring, and investor or client access. Aspiring business owners may find that networking opens doors.

Obtaining Resources
It may be difficult for entrepreneurs to get the funding they need to start and grow their businesses. MBA programs include libraries, research facilities, and skilled instructors to help students. Startup incubators and centers at several business schools provide cash, mentoring, and office space to startups.

Entrepreneurship Training
Being able to transform a great concept into a successful company is entrepreneurship. MBA schools provide entrepreneurship subjects including company planning, venture capital, and startup management. These programs provide insightful analysis and useful information that may greatly raise one’s chances of succeeding as an entrepreneur.

Managing Risk and Making Decisions
Successful entrepreneurs must manage risk and make decisions. The unpredictable and tumultuous seas of entrepreneurship need critical thinking, problem-solving, and decision-making, which MBA schools stress. Graduates are more capable of evaluating risks, coming to wise judgments, and altering course as necessary.

Reputation and Imagery
An entrepreneur’s profile gains legitimacy and branding when they get an MBA from a recognized university. MBA graduates are seen as more dependable and informed by investors, consumers, and partners, which might assist a company get funding. This reputation may be especially helpful in the fiercely competitive world of entrepreneurship when looking for collaborations or finance.

Global Perspective
In the linked world of today, businesses often have to think big from the start. Global market trends, cultural sensitivity, and exposure to foreign business methods are all taught in MBA programs. This global viewpoint may help businesses grow beyond their native markets.

Time-Tested Success Stories

The skills and information they learned as MBAs helped many great businesses succeed. These motivational success stories provide strong proof of the MBA’s capacity to act as a springboard for business.

Conclusion

Because an MBA provides a broad education, it is often seen as a doorway to entrepreneurship. An MBA is not the sole road to business, but it gives a solid foundation and benefits that may boost entrepreneurial success.

If you’re seeking an MBA to launch your entrepreneurial career, EIILM Kolkata MBA may help. With the correct skills, knowledge, and drive, an MBA may launch a successful entrepreneurial career.

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