Cloud computing

Cloud computing
Abstract
Cloud computing is a computing paradigm whereby there is a large pool of systems connected to private or public networks, to offer dynamic and scalable data storage and application infrastructure. Cloud computing technology offers resource sharing in a pure plug and plays model that significantly simplifies infrastructure (Sunita & Prachi, 2013). It has advantages in light of the ease of use and cost effectiveness. The benefits the model offers far much supersede the issues of concern by other people such as security and vendor lock-in. The paper’s aim is to provide a means of understanding Cloud computing, the providers, significant differences among providers and a recommendation on the most appropriate provider. The recommendations are line with Comptech Inc.

Introduction
Cloud computing is the offering of computing services over the Internet. The cloud services allow individuals and enterprises to utilize software and hardware managed by third parties at remote locations (Rackspace.com, 2011). Some examples of the offered cloud services include social networking sites, online businesses applications, online file storage, and webmail. The model offers access to computing resources and information from any place in the globe that a network connection is available. It provides a pool of resources for sharing including networks, specialized corporate and user applications, and data storage space. Some of the characteristics of cloud computing include resource pooling, on-demand self-service, rapid elasticity, broad network access and measured service. Below is an evaluation of four companies that offer the cloud computing services.

Microsoft Cloud computing services
Microsoft offers the infrastructure for a Service, which allows you to get on-demand computing and storage to scale, host as well as manage applications and services (Microsoft.com, n.d). Through this IsaaS service, it is possible for any users to scale with ease and meet any infrastructure needs. Microsoft also offers the Platform as a Service (PaaS) capability through the Window Azure platform. That is a fully relational database and a web-based service that offers security-enhanced connectivity, as well as federated access control for applications. Another cloud computing service by Microsoft is Software as a Service (SaaS). These services are subscription based hosted and on-demand services to end users. Examples are Business Productivity Online Suite, the Exchange Hosted Services, Office Web Apps and Microsoft Dynamics CRM Online.

IBM cloud computing services
IBM offers IaaS services such as Amazon Elastic Compute Cloud, IBM SmartCloud Enterprise; IBM SmartCloud managed backup and Enterprise+ (Coyne et al., 2014). The RC2 allows researchers to get cloud computing infrastructure and application including infrastructure resources for their projects. All the other IaaS services provide storage, processing and network in an elastic fashion. They allow you as a user to run your chosen software, operating systems, and other application as they take control of the underlying cloud infrastructure. IBM also offers PaaS services through the following PaaS models such as Amazon Relational Database Service, IBM SmartCloud Application Services, and Microsoft Window Azure. The services provisioned by the models are development runtime environment, middleware, portal servers, database servers and application servers. They offer a platform for the users to provision their applications and carry out platform development activities. The users have no need for managing the underlying cloud infrastructure such as network, OS, and storage. They, however, have control over the configuration of those services.

IBM also offers SaaS services through cloud models like PeopleSoft HR, IBM Payment Systems, and Google Apps for Businesses and IBM SmartCloud for Social Businesses. The cloud user can connect to the application running at a remote location. The management of the cloud infrastructure, the application, and the platform on which the application is running is the responsibility of the cloud service provider. IBM also offers BPaaS (Business process as a service) services. The examples of BPaaS commercial implementations are IBM Blueworks Live, Google Adsense and IBM Care Solution for the healthcare market. The BPaaS integrates software and workflow elements to deliver end-to-end business processes.

Akamai Cloud computing services
The EdgeComputing of Akamai enables organizations to deploy and execute JEE apps or their related components onto the Akamai network (Akamai.com, 2009). The service is useful by the Sony Company. Another cloud service is the Akamai NetStorage that integrates geographically distributed replication of content with the intelligent global management of traffic and failover. The service is fully controlled and has a basis on pay-per-user that offers superior performance, scalability, and reliability, subsequently eliminating in-house infrastructure.

Google’s cloud computing services

Google combines many applications and provides a number of services to cloud users. That makes the company one of the best CSPs because of the way it makes it easy for users to accomplish their tasks (Youssef, 2012) easily. Among the services provided by Google are Google Docs, Gmail, Picasa, Google Analytics, and Google Ad Words and Ad Sense. Gmail services offer users 25GB storage with less spam and mobile access. It also includes chat applet that offers storage of conversations in the form of email. Google Docs service enables users to create documents and store them on the cloud servers. The services are accessible from anywhere at any time. The Google analytics service allows monitoring of traffic that is coming to a website. Picasa service is useful in exhibiting product uploading of images in the cloud. The Ad and Ad Sense are advertising services.

Recommending providers
I recommend the Google and Microsoft cloud computing services. I am especially interested in the SaaS services as it allows the CSPs to have full control over running, maintenance of the OS and software applications of the virtual resources. The customer sees the SaaS model as web-based application interface where they can access the services through a web browser. The host applications such as Google Docs, Gmail, Office Web Apps and Microsoft Dynamics CRM Online are accessible to users through various devices. The devices include laptops, cell phones, and iPads. SaaS has an advantage in that customers do not have to buy licenses, upgrade, install, run or maintain the software on their computers. The SaaS services also provide the advantage of multi-tenant efficiency, scalability, and reconfigurability.

I recommend the two providers for SaaS services as they are popular in the computing market and their services have wide application, meaning that they are very cheap. The two companies have dominated the software and hardware market over time, and their services and products are usable across the globe. That is why I recommend them to provide the computing services for Comptech Inc. They will help the company to save costs as their cloud services are cheaper and convenient besides being applicable across many platforms and accessible through various devices. Comptech has the confidence of reliability of the cloud services from the two companies as the companies have a good establishment, and they continue to improvise those services from time to time.

Of the two providers, Google is preferable compared to Microsoft because of its well establishment and the cost of services. For instance, it offers 25GB of storage for free on Gmail and the Google Docs service is almost free. It is in wide usage and a trusted company that has most of its services useful for all applications and most devices. Google has a well establishment as it has been operational for many years. That fact gives Comptech Inc the confidence that the company’s services are reliable and sustainable. Many of the services that we use nowadays like Gmail, Google Docs, Picasa and Ad Sense are from Google. Thus, Google cloud computing services will help Comptech to save more money in utilizing its cloud services.

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Levendary café memorandum

MEMORANDUM
TO: Mrs. Mia Foster, CEO Levendary Café

FROM: Consultant (your name)

DATE: 6th April, 2015

RE: Advice on your meetings regarding future of Levendary Café China

WORDS: 806 words

Statement of the problem: The major problems that the company is facing are the response and performance of the China market. The management of the Levendary Café has many issues, and skepticism on the ground of the issue generated out of the new CEO, new strategies, new market, and new reporting procedures. Another issue with the company was that there was poor understanding of the Chinese procedures and policies when planning the penetration strategy. The Levendary Café failed to adopt the GAAPs for accounting revenues collected and, as a result, the company did concur in higher expenses. Levendary Café failed to consider the organizational culture of Chinese businesses where the hierarchical structure is bottom-up rather than the top-down structure of American companies. The error is an indication of lack of communication between Chen and the CEO and also the refusal attitude of implementing any change. As a result of issues facing the company, Levendary Café should make the following decisions

Adopt policies that reinforce transparency
Communication plan
Marketing strategy development
Alternatives: some of the alternatives that can help to solve the problem include

Dismiss the company’s operations in China. It tends to be an appropriate option to consider because the financial statements indicate that the Levendary café is not performing better since it is not making any profits. It is a situation that is not likely to turn around any time soon. The poor management style by Chen as the Chinese operations CEO is not proving to be as profitable as expected. Thus, the organization must reconsider the option of dismissing its operation or make a joint venture so as to enter the Chinese market.
Consider the standardization strategy. Levendary Café should consider replacing the stores that fail to follow their standardization strategy and to make enough changes so as to attract the targeted customers by the American company since the start. The standardization strategy will provide consistency to the company’s brand and will focus on quality features instead of quantity. Additionally, the adoption of the standardization strategy will attract demand and may force the Chinese operations to incur lower net profits since they will be ignoring the advantage of alternative adaptation strategies.
Consider the mixed strategy alternative. Levendary Café can consider using the standardization strategy and also include some local dishes in their menus. They may also consider including different kinds of the menu as it will satisfy the different kinds of demands. Establishing a café that appeals to different tastes is important as it will help Levendary Café to start making profits rather than loss.
Decision: It is the highest time that Levendary Café should consider strategies that will help it make profits. The main costs that require controlling are marketing, labor, and maintenance; thus, there is a need for the American CEO and Chen to define and coordinate marketing strategies and also risk analysis. It will help in identifying the cost drivers. It is also necessary for the CEOs to redefine objectives, expectations, and responsibilities in a formal written agreement that will, include the features essentials to Levendary Café when they are expanding to other locations.

The appropriate action to take is adopting the mixed strategy that will keep standardized strategy to provide consistent brand image and also appeal to the local tastes through the modification of the menu. A standardized strategy such as the GAAPs will reconcile the accounting differences and also enforce transparency through the cafes practices. The criticism for adopting the missed strategy will be that the option will increase the operating and marketing expenses. However, it is necessary to know that, Chen will be able to establish his Chinese operation team that will include Chinese and American employees so as to make it easy to transfer knowledge.

Action: some of the action steps that Mia must take so as to turn the plan into a reality is through

Hiring an international financial analyst who will standardize the accounting procedures.
It is important to retain Chen rather than replacing him; thus, Mia should value his social connection and also his efforts and experience. Thus, Mia should consider training Chen in restaurant functionality so as to help improve his performance.
Mia should also develop long-term goals and strategies aimed at reviving the company in the Chinese market through making sure that Chen understands the importance of brand culture to the company. Foster should perform frequent observations and evaluations.
Mia and her team should take courses from the Chinese instructors so as to learn what drives the Chinese consumer. They should learn about the Chinese consumer preferences and behavior.
Carolyn Morgan is the author of this paper. A senior editor at MeldaResearch.Com in write my nursing research paper services. If you need a similar paper you can place your order from essay already written services.